How The Big Business Uses The Emotional Power of Logos [INFOGRAPHIC]

This infographic from looks at the world of logos and how some of the largest brands from Nike to Twitter and Nokia came up with their logo.

Here are some interesting statistics:

  • BBC ’97 logo redesign cost $2million while Nike logo was designed by a student and cost ONLY $35!
  • 2-years-olds can already link a product with its logo in 67% of cases. Companies spend millions of $$$ on logo design
  • The original Twitter logo was bought on iStockPhoto for $15. Why Nokia original logo shows a fish?



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