How ToMarketingStatisticsTeach A CEOTips and Tricks

How to Create a Google Business Profile / Tips to Optimize Google Business Profile

Maximizing the Visibility of Your Google Business Profile & Why You Should Create One

This Teach a CEO focuses on Google Business Profile formerly Google My Business. List your business on Google with a free Business Profile (formerly Google My Business…formerly Google+ Local…formerly Google Places…formerly Google Local Business Center…you get the idea).

Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Learn why Google Business Profile is important to local search, learn the steps to create your account and 10 Google Business Profile Optimization Tips and Secrets to help you to rank well for the Google snack pack.

The Google snack pack (also known as the Google maps 3 pack, the local 3 pack, or the Google snack page) is the way that Google displays three top local business results that have a Google Business Profile listing to querying users.

Timestamp

  • 00:00 – Intro – Start
  • 00:38 – About CEO Hack – Google Business Profile
  • 02:26 – Local Search statistics
  • 03:48 – Google Business Profile Tip #1 – Local Search is low-hanging fruit even for national brands
  • 05:03 – Google Business Profile Tip #2 – People are searching for “Near Me”
  • 05:54 – Google Business Profile Tip #3 – The power of reviews
  • 07:20Step-by-step – How to Create a Google Business Profile [START]
  • 10:46 – Google Business Profile Tip #4 – Think how your clients & customers search
  • 13:35 – Google Business Profile Tip #5 – Make sure you optimize your profile for where you serve
  • 15:39 – Google Business Profile Tip #6 – Invest in your marketing – People will search your presence
  • 22:31 – Google Business Profile Tip #7 – Add ORIGINAL photos to your profile when you can and show your benefit (not your features)
  • 24:31Step-by-step – How to Create a Google Business Profile [END]
  • 34:38 – Google Business Profile Tip #8 – Post to your Google Profile & Add Offers
  • 35:17 – Google Business Profile Tip #9 – Find your review link to share
  • 36:19 – Google Business Profile Tip #10 – Complete/Optimize your profile. Most Dont! = Opportunity
  • 36:33 – Closing – End

Statistics Mentioned

  • 46% of all searches will have to do with location – an SEO statistic that highlights the relevance of local search marketing for Google searches. (Safaridigital.com.au)
  • In 2020, 93% of consumers used online searches to find a local business. (Onthemap.com) – Local and organic searches together make up 69% of overall digital traffic. (Onthemap.com)
  • 42% of local searches involve clicks on the Google Map Pack. (Onthemap.com)
  • Over the last two years, searches for local places without the qualifier “near me” have grown 150%, faster than comparable searches that do not include “near me.” (Think with Google)

10 Google Business Profile Optimization Tips

  1. Local search is the low-hanging fruit and niche even for national brands. Even if you want to show up nationally remember that local is probably less competitive AND national does include local. Just remember to remove your address when creating your profile if you don't want potential clients and customers to come to your location(s).
  2. People are searching “near me” so make sure that you are optimizing pages and posts for that too.
  3. Get reviews for your Google Business Profile – the more you have the more likely you are to rank higher
  4. Think about how people are searching for your business – It many not be how you think. But yourself in the “shoe” of someone that doesn't know your business and your services as well.
  5. Make sure you optimize your profile for the areas you serve. Get out the map and start to layout as many of the areas as you can serve.
  6. Don't be afraid to invest in your website storefront (i.e. your website). Often potential clients will drill down more by clicking on your site and reading reviews aka doing homework before they try to contact you.
  7. Use original photos (stock if you have to) but make sure you are showing the true value that you are providing to your target market
  8. Make sure you post on your page any offers
  9. Find your review link and create a vanity link if easier to get reviews
  10. Complete your profile this includes reviews, descriptions, additional categories, offers, and pictures – optimizing your page and completing your page are often synonymous. Yes, you want to make sure you are maximizing your ranking BUT the number of profiles that aren't updated or maintained is huge.
  11. BONUS – Reach out to us at Blue16 Marketing if we can be of any help!

Resources

CB

CBNation helps entrepreneurs and business owners succeed with visibility, resources and connections. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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