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Smartphones are inevitably changing the way businesses do marketing. Gone are the days when mobile marketing was seen to be a ‘marketers thing’. Businesses that tap into the power of smartphones to market their products and services can prove to be better than email marketing. This is mainly due to the connectivity and ease of customization that comes with the devices.  ...

Can the traditional business plan adopt to the changing market and consumer trends? What does the future hold in the use of business plans? The truth is the importance of having a business plan cannot be underrated. They help in mapping the future of a business, support its growth and develop a course of action. We asked entrepreneurs and business owners ...

As musician Frank Zappa once said, “So many books, so little time.” For a business owner or budding entrepreneur, books can be a life preserver. Of course valuable lessons often come from doing. Business lessons can be learned by trial and error and putting yourself out on the line. But the same lessons can also be had from a book. ...

Undeniably, big data is a real game changer. Customer finds it convenient when the company sends updates or offers that clearly integrates key personal data across different communication channels. On the marketer’s part, customer data presents a lot of opportunities to know your customers; what their needs or problems are, what their shopping preferences are, and so many aspects about ...

With technology growing each day, a lot has changed in the field of entrepreneurship. It’s now easier to start a business than it was ten years ago due to new discoveries and explorations of opportunities. Despite of some of these positive changes, there are still people who don’t find entrepreneurship attractive enough to venture in it. We asked entrepreneurs and ...

You get social commerce. Okay, let’s back up a bit. Brief crash course: social commerce is pretty new, so don’t call yourself a noob yet. It simply describes the concept in which social media and ecommerce outfits work hand-in-hand to give you, the consumer, a superior shopping experience. Bottom line, you can now simply buy favorite items directly from your ...

Generating quality leads for an online business can be hard for both – startups as well as established businesses. However, while there are a lot of techniques online on how to garner valuable leads, one technique that has a high conversion rate is a landing page. As a goal-oriented page created for a single purpose, the benefits of a landing ...

You’ve heard you are what you eat, well we believe that you are what you read. Teach a CEO presents lessons from our bookshelf on how you can improve and grow your venture. We have taken gems or nuggets from our library and provide them for CEO’s, startups, entrepreneurs and business owners. Long-Term Thinking Perhaps most famously, Wall Street heard derided Amazon’s ...

As a business leader, you perform many roles especially in the case of a start-up. In the early stages of establishing the business, it’s success lies in your effort. However, as the business grows, you incorporate team members who help you run the business. It’s for this reason that different people have diverse ways of defining the term CEO. We asked entrepreneurs ...

How can you get your products into Walmart? Many entrepreneurs struggle with the lack of ideas on where exactly they should start to get their products into Walmart. You need to protect your products legally and follow some steps to ensure you remain profitable. This infographic by Idea Buyer details what you need to get your products on the platform and make significant ...