Undeniably, big data is a real game changer. Customer finds it convenient when the company sends updates or offers that clearly integrates key personal data across different communication channels. On the marketer’s part, customer data presents a lot of opportunities to know your customers; what their needs or problems are, what their shopping preferences are, and so many aspects about their customer persona. In turn, this helps improve the quality and timeliness of your marketing campaigns. Considering the many insights that you could get from customer data, it’s only right that you have good data at hand. Without a reliable set of data, you’re only compromising the goals and plans of your company.
Check out this infographic by Connext Digital to help you avoid the repercussions of using bad data.