Home » Infographic » The Real Cost of Bad Data (And How to Cleanse It)- [Infographic]

The Real Cost of Bad Data (And How to Cleanse It)- [Infographic]

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Undeniably, big data is a real game changer. Customer finds it convenient when the company sends updates or offers that clearly integrates key personal data across different communication channels. On the marketer’s part, customer data presents a lot of opportunities to know your customers; what their needs or problems are, what their shopping preferences are, and so many aspects about their customer persona. In turn, this helps improve the quality and timeliness of your marketing campaigns. Considering the many insights that you could get from customer data, it’s only right that you have good data at hand. Without a reliable set of data, you’re only compromising the goals and plans of your company.

Check out this infographic by Connext Digital to help you avoid the repercussions of using bad data.

The Real Cost of Bad Data (And How to Cleanse It)

About Mercy - CBNation

This is a post from a CEO Blog Nation writer. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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