Title: The Personal MBA: Master the Art of Business
By: Josh Kaufman
Twitter Review: The author scoured hundreds of business books and created maybe the most comprehensive business book there is. A must read.
This is quite possibly the most comprehensive business book there is. Perhaps the only book I’d recommend to all MBA students. The author, self admittedly, has scoured hundreds of business books (using a technique found in the book) and gleans out the most important things you will need to know about business and the psychology of business. It gives a great understanding of not only the business side of things but also the customer perspective of things including how they view merchandise and prices amongst other interesting customer analyses. He goes in depth about funding new businesses, the myriad of ways to find these funds and the pros and cons of each. He has insightful wisdom on businesses and markets, and wisdom on if you should even go into your venture and how to build a customer base. It is a must-read if you plan on succeeding in whatever business endeavors you seek.
Stephen Mbugua is an entrepreneur, business man and contributing writer at Hearpreneur.com. He is an avid reader of business books and news related to business topics ranging across various topics. He is a graduate of Virginia Commonwealth University.