How to Engage and Market to an “Extreme” Audience

Engaging and marketing to the snowboarding audience has evolved accordingly. Now 10 to 50 year olds strap on snowboards with wood core board technology that the snowboarding founders couldn’t have dream of. With such a diverse audience, how do you market to and engage them? The Evolution of the Snowboarding Community – From Wooden Planks to the Olympics Let me start by ...

Read More »

5 Reasons Entrepreneurs Should Study Online

Being an entrepreneur can be tough, but one of the ways that entrepreneurs can cultivate their skills and knowledge is through online education. Starting a business of your own is no simple task. It takes a lot of time and effort to research, evaluate and analyze all of the various aspects of a business start-up. When creating your own business ...

Read More »

Don’t Underprice Yourself

Determining the perfect price for your products and services can be difficult, but it will often make the difference between getting a client and losing a client. I’ve been in business for 29 years and I’ve seen it happen again and again: people underpricing themselves in the job market. Their thinking is that if they don’t ask for too much ...

Read More »

Keeping Your Business Secure (Book Review)

Book: Business Security: How to Protect Your Small Business Against Fraud, Debtors, Theft, Workplace Violence, and More Author: T.A. Brown Pages: 167 Twitter Review: Often an overlook aspect for business owners, this book offers simple practical ways for target. Review: Published in 2008, this is a book that provides information which  is still current.  Among the topics discussed and evaluated include monitoring employees ...

Read More »

Selling Water To A Whale (Book Review)

Book: Selling In Tough Times: Secrets To Selling When No One Is Buying Author: Tom Hopkins Pages: 205 Twitter Review: Due to the economy, this book provides good info on what ‘preneurs need…selling. Review: This book is very simple and easy to ready.  However what makes this book different is that it actually goes through the process and provides tips for ...

Read More »

How to choose which entity is right for you? C-corp, S-corp or the LLC?

So which business structure is right for you? Much will depend on how much formality you want. An LLC is great for businesses that want legal protection, but minimal formality — i.e. no exhaustive meeting minutes or addendum filings. It’s also the perfect structure for a start-up who will have foreign owners. An S Corporation is great for a small ...

Read More »

Finding The Right Candidate In An Organized, Efficient Way

The process of reviewing resumes, interviewing candidates, and hiring & on-boarding is time consuming. When searching for the proverbial needle in a haystack, keeping organized should be easier. Thankfully, there’s a light at the end of the tunnel. Due largely in part to the emergence of web-based Software as a Service (SaaS), organizations of any size and budget can tap ...

Read More »

How Entrepreneurs Can Overcome Fear of Failure

It is an exciting time to be an entrepreneur. So many individuals who have been laid off in the last few years are turning lemons into lemonade, embracing their dreams to work for themselves and actually taking the steps to start their own business. Some of the most successful businesses of the last century began during a recession. New entrepreneurs ...

Read More »

Entrepreneur’s Cookbook: How To Make A Leader

The Chief Executive Officer is the captain of the ship or the captain of his or her team.  While it might appear as if entrepreneurs just become leaders when they sign their paperwork and file their LLC, in reality it takes a lot to be a leader of a business and to be the person in charge.  Entrepreneurship is a ...

Read More »

Lessons in B2B Marketing to Retailers

Marketing your products to other businesses (B2B) requires a different approach to marketing your products to end-consumers (B2C).  Businesses differ from consumers in more than just the volume of product they will order.  While end-consumers look for a good deal, businesses look for a good relationship.   B2B and B2C originally referred to electronic commerce, they are now used to ...

Read More »
Share
Welcome to Teach a CEO - CBNation Community Blog 1_31-2 / Get our FREE eBook w/ 100s of Business TipsDOWNLOAD NOW
+ +