Print is dying, right? So shouldn’t that mean that businesses would be wise not to invest their money in direct mail marketing? The truth is that despite the rise of email, direct mail outreach is still a valuable marketing tool for almost any small business.
Via: BOLT Insurance
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It’s important to note that different industries have different success with direct mail. That doesn’t mean your business will automatically fail or succeed with direct mail should you want to use it but the odds might be more (or less) in your favor depending on what you are trying to sell.