The rise of e-commerce has truly changed the business landscape, giving rise to a level of convenience consumers have never experienced before. Business owners are now focused on going multi-channel in selling their product or service, so they won’t get left behind. This has prompted marketers to create more effective strategies for boosting brand awareness and increasing conversions. One method that has always delivered is email marketing. Despite many industries going through various changes, marketing through email has stood the test of time. It has remained to be one of the most effective weapons in a digital marketer’s arsenal, largely due to its direct approach. You send out an email to the correct address and the owner is surely going to receive it. The method is quick, flexible, and cost-effective.
The key to reaping all the benefits from email marketing is not only by knowing how to use it to your advantage but also by anticipating the changes that are bound to happen. To keep you up to speed, here’s a nifty infographic featuring the emerging trends this year and beyond.