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Tag Archives: consumer

Entrepreneur v. Consumer Mindset [INFOGRAPHIC]

Have you dreamt of becoming a successful entrepreneur? Entrepreneurs are different. They have a different of thinking, a different way of perceiving the reality around them. They’re pattern interrupters with altruistic qualities. They innovate and create opportunities for others. By comparison, the typical consumer is miles away in terms of mindset. In this context, we’re referring to people that tend ...

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The Psychology of Color [INFOGRAPHIC]

For retailers, shopping is the art of persuasion. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. Let’s take a look at how color affects us and how you can use it to help your business. This infographic is courtesy of M2 On Hold.

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