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Driving Sales With Email Marketing: It’s All About The Relationship

There’s a direct correlation between relationships and sales. When your clients trust you, they’re more loyal. When they’re loyal, they buy from you. Loyal customers are supportive customers. Email marketing drives sales through relationships in the inbox. Your email campaign builds connections with new subscribers and retains the trust and loyalty of current ones. Boost your sales by getting friendly ...

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Lessons in B2B Marketing to Retailers

Marketing your products to other businesses (B2B) requires a different approach to marketing your products to end-consumers (B2C).  Businesses differ from consumers in more than just the volume of product they will order.  While end-consumers look for a good deal, businesses look for a good relationship.   B2B and B2C originally referred to electronic commerce, they are now used to ...

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Monetizing Your Platform Strategically – Go Beyond the Book

To be successful with a book today means that you have to leverage certain specific business concepts and leadership content in a transformative fashion. I looked over the strategies that our best and most financially successful authors and thought leaders adopted to build their platforms this past year. The book is just one component to success.  1) Target Your Media ...

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Social Boom (Book Review)

Title: Social Boom! How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry, Save Your Butt, … and Grind Your Competition into the Dirt Author: Jeffrey Gitomer Pages: 192 Picking up the Social Boom readers might assume that this book couldn’t possibly teach you the foundation for how to build your social media ...

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Marketing In The Moment

Title: Marketing In The Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First Author: Michael Tasner Pages: 214 It’s interesting that this book is called Marketing In The Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First because it is is also getting you prepared for the Marketing needed for ...

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RESONATE: Present Visual Stories That Transform Audiences

Title: RESONATE: Present Visual Stories That Transform Audiences Author: Nancy Duarte This book goes into great detail on how to do business presentations and how to be powerful and succinct without the necessity of a PR company or professional assistance. It goes to great depth with a myriad of different examples on how to not only design the visual aspect of a ...

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How Do You Use Twitter?

Some entrepreneurs have hailed Twitter as the entrepreneurial “sliced bread.”  Entrepreneurs are using Twitter in so many different ways (e.g. networking, communication with customers, marketing). But we want to know how do you use Twitter? Q: Entrepreneurs! How Do You Use Twitter? 1. To Link Twitter With Facebook My Facebook fan page is linked to my Twitter and any time ...

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