Marketing

Social media changes on a dime. One day you’re on top, the next you’re floating around like the ghost of Myspace. Businesses are especially venerable to the changing tides of social media. If you build up a huge following on one network and it ends up failing, then what? Even noteworthy networks are still prone to becoming stale where your ...

Recently, you may have adjusted your marketing strategy to accommodate the rapidly growing number of mobile users currently interacting online, but just how important are they? Check out the infographic below to learn more about mobile marketing in 2015. This infographic is courtesy of JBH Marketing & Smart Insights

Everywhere you go and in almost every place in the globe, you could see people hunched over a smartphone or a gadget. The world has really gone mobile. Who can blame them? With a smartphone that has the capability of a personal computer, almost every transaction can now be done online and on the go. Check out the infographic below ...

In 2015, the CMO Council and Libris polled senior marketers to find out how important visual assets are to their marketing strategies. See what they found, and how you can use visual content to maximize your own engagement. Check out the infographic below. This infographic is courtesy of Pagemodo.

Content creation is quickly becoming the most effective SEO tool marketers have at their disposal. 93% of B2B marketers use content marketing, but only 38% think they’re producing great content. Measuring how content is reaching a target audience and engaging them is critical to improving content marketing tactics. This infographic shows the steps marketers should take in order to measure content’s effectiveness. This infographic is courtesy ...

How are big brands using advertising to influence our decisions in which we buy? Did you know that certain types of advertising can increase the value of certain products, just by making them look good to the public? Most Americans love commercials, but do we ever stop to think of how advertising may be fooling us? From the infographic, you’ll learn: ...

It’s 2014 and it’s time to update the way you market your law firm. The tried and true methods may continue to work, but in order for your firm to stand out this year, you’ll want to employ some new strategies. Greet the new year with these new marketing techniques and help your firm stand firm against the competition. 1. ...

This infographic from Launch Grow Joy helps entrepreneurs come up with innovative ideas for their business boards on Pinterest. While entrepreneurs are using Pinterest to grow their business and to get more leads, traffic and sales this infographic helps entrepreneurs increase their following and connect with clients.

This flowchart is from Simply Business and discusses the basic features of Google Plus including setting up assigned page managers, measuring your efforts and results, and encompasses a number of ways that businesses can benefit from this undervalued marketing tool. Click image to open interactive version (via Simply Business).

Google announces the launch of Analytics Academy — a new hub for digital marketers, analyst and colleges to participate in free, online, community-based video courses about digital analytics and Google Analytics. The course is intended to last about 4-6 hours and at the end you will be an analytics expert. The first course, Digital Analytics Fundamentals, is open for registration now and ...