Your content budget has been slashed due to the COVID-19 pandemic, but you still need to keep providing fresh content—or you might lose the brand loyalty, authority, and advocates you worked so hard to gain. Repurposing content from one form or one channel into another helps you squeeze all the value you can out of your content dollar. Not only that, but repurposing helps you reach more of your target market in the channels where they prefer to enjoy content. (“You don't like reading whitepapers? No problem, here's a podcast.”) In this infographic, you'll find unique ways to turn one piece of long-form content, such as a case study or article, into more than 25 different assets.
This infographic from Hero's Journey Content is available as an ungated download — grab a PDF version or PNG version.
