Your content budget has been slashed due to the COVID-19 pandemic, but you still need to keep providing fresh content—or you might lose the brand loyalty, authority, and advocates you worked so hard to gain. Repurposing content from one form or one channel into another helps you squeeze all the value you can out of your content dollar. Not only that, but repurposing helps you reach more of your target market in the channels where they prefer to enjoy content. (“You don't like reading whitepapers? No problem, here's a podcast.”) In this infographic, you'll find unique ways to turn one piece of long-form content, such as a case study or article, into more than 25 different assets.
This is a post from a CBNation writer. CBNation is a Business to Business (B2B) Brand focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). CBNation is proudly powered by Blue 16 Media.
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