In digital marketing, one of the most reliable ways to improve your brand’s search engine ranking is through link building. With effective link building, you can help raise your website’s ranking in search engine results pages (SERPs), increase organic traffic, and your business goals.
Search engines usually make both small and drastic changes to their algorithms. That is why every marketer should have a number of link building practices in their toolkit.
Methods like broken link building and guest posting remain widely practiced as they add value to existing content and improve a brand’s visibility. However, with overuse, they can become ineffective.
With how widespread digital marketing has become, website owners and influencers often receive tons of requests of the same kind, even from your competitors. Unless your content is unique or of high quality, they are more inclined to reject your proposals than accept them. The best method to stay ahead of your competitors and maximize your SEO efforts is the use of underrated link building tactics.
The infographic below discusses lesser-known link building tactics, namely: interviews, resource pages, partner links, Help a Reporter Out (HARO), image reclamation, profile links, linking out/ego bait, 2nd tier link building, and media events.