Much like the old adage, “Rome wasn’t built in a day,” human understanding is an undertaking that we will likely never get on top of. It has taken billions of lifetimes to reach the point where we are in the process of human knowledge and understanding — and it certainly is a process. Knowledge is an additive process that we continue to contribute to, especially on the individual level. We take lessons from those who have a deep understanding, usually through experience, and put their proven strategies for success to practice. Although marketing has evolved with the transition to digital marketing from its traditional roots, the goal remains the same. Marketing is the practice of acquiring, engaging, and retaining customers through efforts of building awareness around products, services, or simply the brand itself. In the visual below from CleverTap experts in traditional marketing provide lessons that can be applied to digital marketing. Implement the advice from some of history’s greatest marketers to boost your business.