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How To

Finding The Right Candidate In An Organized, Efficient Way

The process of reviewing resumes, interviewing candidates, and hiring & on-boarding is time consuming. When searching for the proverbial needle in a haystack, keeping organized should be easier. Thankfully, there’s a light at the end of the tunnel. Due largely in part to the emergence of web-based Software as a Service (SaaS), organizations of any size and budget can tap ...

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How Entrepreneurs Can Overcome Fear of Failure

It is an exciting time to be an entrepreneur. So many individuals who have been laid off in the last few years are turning lemons into lemonade, embracing their dreams to work for themselves and actually taking the steps to start their own business. Some of the most successful businesses of the last century began during a recession. New entrepreneurs ...

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Entrepreneur’s Cookbook: How To Make A Leader

The Chief Executive Officer is the captain of the ship or the captain of his or her team.  While it might appear as if entrepreneurs just become leaders when they sign their paperwork and file their LLC, in reality it takes a lot to be a leader of a business and to be the person in charge.  Entrepreneurship is a ...

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Lessons in B2B Marketing to Retailers

Marketing your products to other businesses (B2B) requires a different approach to marketing your products to end-consumers (B2C).  Businesses differ from consumers in more than just the volume of product they will order.  While end-consumers look for a good deal, businesses look for a good relationship.   B2B and B2C originally referred to electronic commerce, they are now used to ...

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Relaxed Entrepreneurs

The nonstop hours and 24/7 mentality can begin to get to entrepreneurs.  Pursing your passion and trying to change the world can begin to become an extremely demanding experience.  Entrepreneurs can begin to slow down and get frustrated, but there is a way out for entrepreneurs.  There is a way that entrepreneurs can wind down so the hustle and bustle ...

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In the World of 1 Million Ways to Communicate, How Do You Choose The Right One

Believe it or not, there really was a time when cell phones weren’t ‘smart’, the Internet was a luxury, newspapers didn’t care what those bloggers were up to (they may have preferred to call them citizen journalists at the start) and public relations pros put print and broadcast placements ahead of those stories that landed online. The oft-used vocabulary of ‘Like it’, ‘Share it’, ...

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Google is the New Yellow Book! SEO Tips

Google is like the new Yellow Book.  If we want to try a new Thai restaurant, we Google it.  If we are looking for an affordable Guess bag or set of golf clubs, we Google it.  If we are looking for a dog grooming service, we Google it.  If we are looking for the perfect venue to throw a birthday ...

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Monetizing Your Platform Strategically – Go Beyond the Book

To be successful with a book today means that you have to leverage certain specific business concepts and leadership content in a transformative fashion. I looked over the strategies that our best and most financially successful authors and thought leaders adopted to build their platforms this past year. The book is just one component to success.  1) Target Your Media ...

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How Do You Pull A Struggling Company From The Grave?

Your business is on life support and you know that it is struggling.  Maybe you just started to look at the financials or you were embarrassed when you went to the bank.  What are tips that entrepreneurs can use to resuscitate and save their business from the entrepreneurial burial ground? Q: How Do You Pull A Struggling Company From The ...

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How To Win (Book Review)

Title: The Winner’s Brain – 8 Strategies Great Minds Use to Achieve Success Authors: Jeff Brown, Mark Fenske and Liz Neporent Pages: 225 During a time when Charlie Sheen made the word winning popular, authors Jeff Brown, Mark Fenske and Liz Neporent take this concept a step further in their book. For entrepreneurs, this book provides 8 factors which successful ...

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