Online Review Statistics- [Infographic]

Word-of-mouth advertising is extremely effective when it comes to promoting your business, and online reviews are another way to distinguish yourself through personal recommendations from your customers. Research has shown that 95% of customers make sure to read reviews before they make a purchase.

Keep reading to learn how consumers utilize reviews while online shopping and optimize your business for success.

Importance of Reviews

In short, reviews amplify your customer’s experiences while also helping create trust between you and your customers. Here are some statistics that help reiterate the importance of customer reviews:

  • 72% of consumers use Google reviews to find businesses (Podium)
  • 67% of local businesses maintain a 4-star or higher average review rating (Podium)
  • 88% of Americans use online reviews to discover new local businesses (Podium)

Customer Engagement

After the review has been written, there is still work to be done! From a business standpoint, it’s crucial to respond to reviews and engage your customers to keep them coming back. Below, we’ve provided statistics to amplify the importance of customer engagement.

  • 56% of people have changed their opinion of a business after reading the owner’s response to reviews (Podium)
  • Businesses that sometimes respond to a quarter or more of their reviews earn 35% more revenue (Womply)
  • Businesses that never respond to reviews generate 9% less revenue than the average (Womply)

COVID has accelerated customer spending by 30%, so it’s more important now more than ever to prioritize customer experience through inspiring positive customer reviews in order to level up your business.

Learn more about online reviews with this infographic from Chattermill.

Online Review Stats


Mercy - CBNation

This is a post from a CBNation writer. CBNation is a Business to Business (B2B) Brand focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(, podcasts ( and videos ( CBNation is proudly powered by Blue 16 Media.

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