Last year more than half of all Americans listened to a podcast. Plus, 80% of podcast listeners consumed over 7 hours of content every week. And while many tuned in to be entertained and informed, nearly two-thirds admitted to buying a product or subscribing to a service after hearing about it on a podcast.
It means podcasting is now an effective marketing tool for small businesses looking to grow fast. A well-produced broadcast can boost sales, increase brand presence, and encourage more authentic customer engagement. And you don't need a huge marketing budget or advanced tech skills to produce podcasts that sell.
So to help you get started, Business Financing has created a beginner's guide to podcasting. The handy guide explains how to pick a topic, target the right audience, and maximize your exposure on video-sharing platforms like Youtube.
And it covers all the technical aspects of podcast production, including which hosting sites to use and how to edit like the pros.