Infographic

Why Every Small Business Should Learn How to Podcast – [Infographic]

Last year more than half of all Americans listened to a podcast. Plus, 80% of podcast listeners consumed over 7 hours of content every week. And while many tuned in to be entertained and informed, nearly two-thirds admitted to buying a product or subscribing to a service after hearing about it on a podcast.

It means podcasting is now an effective marketing tool for small businesses looking to grow fast. A well-produced broadcast can boost sales, increase brand presence, and encourage more authentic customer engagement. And you don't need a huge marketing budget or advanced tech skills to produce podcasts that sell.

So to help you get started, Business Financing has created a beginner's guide to podcasting. The handy guide explains how to pick a topic, target the right audience, and maximize your exposure on video-sharing platforms like Youtube.

And it covers all the technical aspects of podcast production, including which hosting sites to use and how to edit like the pros.

Mercy - CBNation

This is a post from a CBNation writer. CBNation is a Business to Business (B2B) Brand focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). CBNation is proudly powered by Blue 16 Media.

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