We live in an age where almost half of the planet’s population carry a pocket-sized computer wherever they go. And, with the number of smartphone users rising year on year, it’s become more important than ever to learn how to harness the trend.
Not only do an increasing percentage of purchases happen on phones, but people also turn to them for everything from organising to learning, socializing and beyond. Which means businesses have a captive audience who are:
- Ready to learn
- Primed to buy and…
- Motivated to stay online
And it’s not just online businesses that benefit. Most people who are looking for a local business do so using a mobile phone. So, if you’re in the business of driving footfall, you have a pretty compelling reason to understand the latest smartphone statistics.
Which is why we’ve searched the depths of the internet for the most important data about smartphone use and have put it all together in the infographic below.
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