Color psychology is nothing new – in fact, the ancient Greeks, Romans, and Egyptians all studied color and its effect on human behavior thousands of years ago. As history progressed so did the application of color psychology. Fast forward to today, and we find ourselves consulting it when making color-related choices in digital marketing and web design. The folks at DesignAdvisor have compiled an infographic highlighting some of the most important reasons for the continuing importance of color choices, ranging from their impact on branding efforts, all the way through to how they can influence revenue through conversions.
