The simplest way to understand the importance of sales training is to picture it as a metaphor. Think of your salesforce as pencils and sales training as a sharpener. It’s difficult to write with a blunt pencil that is why we sharpen it but using an equally blunt sharpener won’t sharpen a blunt pencil.
Your company’s salesforce, especially the new ones, need to be trained to gain more knowledge of sales techniques and build-up their confidence in doing their job. But what if the sales training program fails? It would be a mere waste of time, effort and money, right?
- Lack of specific target
- Lack of Buy-in
- Focusing solely on motivation
- Treating sales training as a one-off event
- Not performing evaluation and analysis
To learn more about the top five reasons why sales training fails, check out the infographic below: