The simplest way to understand the importance of sales training is to picture it as a metaphor. Think of your salesforce as pencils and sales training as a sharpener. It’s difficult to write with a blunt pencil that is why we sharpen it but using an equally blunt sharpener won’t sharpen a blunt pencil.
Your company’s salesforce, especially the new ones, need to be trained to gain more knowledge of sales techniques and build-up their confidence in doing their job. But what if the sales training program fails? It would be a mere waste of time, effort and money, right?
Having that said, here are the key takeaways of the infographic from Healthy Business Builder which details the top five reasons why sales training fails
- Lack of specific target
- Lack of Buy-in
- Focusing solely on motivation
- Treating sales training as a one-off event
- Not performing evaluation and analysis
To learn more about the top five reasons why sales training fails, check out the infographic below: