Christians have a Bible, Muslims have a Quran and Entrepreneurs have BUSINESS MODEL GENERATION. This book creates a wonderful graphic of the different business platforms together with pros and cons of each.
This book is integral to learning the ins and outs of various business models, the positives and negatives and the distribution of cost expenditures and main sources of revenue. It is simply written but with a very deep lesson in the different business types and how to go around building these platforms. It gives a good understanding of small scale and also large scale business platforms. While it has a lot of pictures (this is great for some), it gets to its points with very good basic points. It is very broad in appeal, meaning it may not exactly answer specific questions on a business idea you may have but its broad base makes it appealing to people who have dreams of one day starting a business or someone who is currently in a business and would like to restructure. It covers information on businesses that make revenue through intellectual property or through tangible goods. Its a great but simple read for anyone who would like to build a knowledge base on business.
Stephen Mbugua is an entrepreneur, business man and contributing writer at Hearpreneur.com. He is an avid reader of business books and news related to business topics ranging across various topics. He is currently studying at Virginia Commonwealth University.