Marketing

What is SEO? Search Engine Optimization

Definition of SEO: Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine result (according to MOZ).

  • On-Page SEO: On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
  • Off-Page SEO: “Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization. On-page search engine optimization happens within the site, while off-page SEO happens outside the site.

Related CEO Chat Podcast Episodes

  1. Chat #78 – SEO v. SEM

  2. Chat #80 – 15 Best Practices for SEO

  3. Chat #82 – 12 Things You Should Keep in Mind About SEO

  4. Chat #84 – 11 Thoughts on the Future of SEO

This image is courtesy of our Seolium.com

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Gresham Harkless Jr.

Gresham Harkless is a Media Consultant for Blue 16 Media and the Blogger-in-Chief for CEO Blog Nation. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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