Over the years, SEO has continued to enjoy an increase in its importance and value to marketers. This is because a high percentage of the traffic to a website comes through search engines like Google, Bing, Yahoo!, etc. an infographic from SEO Tribunal shows that more than 90% of online experiences begins with a Google search, so marketers try to optimize their websites for these search engines so as to reach their targeted customers. A customer can always reach her preferred brand, product, or service through an online search. And, if you had no idea, most customers prefer to visit businesses whose web pages appear at the top of the first page of search results. They are considered more trustworthy. But, with Google constantly changing the rules of the game and many SEO techniques going out of style, how can sellers maintain their number one spot? The above is a fundamental question as SEO is already seeing a lot of improvements with the introduction of new techniques. The simple answer is that sellers and marketers need to stay up to date on the latest SEO trends and adapt their websites accordingly. The infographic below simplifies this. It highlights current SEO techniques such as creating mobile-friendly websites, producing high-quality content, making sites super fast, and similar. These techniques will help increase the visibility of your brand, conversion rates, and the eventual success of the brand.
