You get social commerce. Okay, let’s back up a bit. Brief crash course: social commerce is pretty new, so don’t call yourself a noob yet. It simply describes the concept in which social media and ecommerce outfits work hand-in-hand to give you, the consumer, a superior shopping experience.
Bottom line, you can now simply buy favorite items directly from your Instagram account without having to go all the way to Amazon. Social media platforms such as Twitter, Tumblr, Google+, Instagram, Pinterest, and especially Facebook, have introduced easy to use features that enable users to buy from the platforms very easily. Why is social commerce so important? Well, as they say, numbers do not lie. And the numbers seem to suggest that 87% of people make purchasing decisions with the aid of social media; 25% of them even seek purchasing advice from social media networks; and 90% of customers use social media to interact with brands. This is why big brands like Amazon exhaustively use social media to promote their latest Amazon discounts and special deals to their clientele, as this is a good way to reach and attract more shoppers than they ever could have with their website alone. This infographic by www.16best.net will demonstrate the importance of social media to your e-commerce business.
