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Transmedia Storytelling: From Ideation to Campaign, It Takes a Village [INFOGRAPHIC]

Recently someone asked how our best practices team at SAS approaches storytelling and my short answer was, “It takes a village.” But that’s only part of the story. It’s a process we’ve developed within our team that drives rapid design of assets we use and reuse on multiple channels and within various campaigns. Check out the infographic below to learn more about the path.

Village_Infographic_72ppi

This infographic is courtesy of SAS.

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