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Seasonal Packaging: Is it Really Worth It?
Seasonal and holiday packaging has seen huge growth since 2012. Big companies like Starbucks and Coca Cola roll out special packaging for big holidays throughout the year, using the calendar as an opportunity to create relevance with consumers. But do everyday consumers really prefer special holiday packaging? Does seasonal packaging really help brands sell more product? Check out the infographic below to learn more.
This infographic is courtesy of Grimes Packaging Services.