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Tracking Your Content Marketing Strategy [INFOGRAPHIC]
Content creation is quickly becoming the most effective SEO tool marketers have at their disposal. 93% of B2B marketers use content marketing, but only 38% think they’re producing great content. Measuring how content is reaching a target audience and engaging them is critical to improving content marketing tactics. This infographic shows the steps marketers should take in order to measure content’s effectiveness.
This infographic is courtesy of Content Raven