Marketers are having a moment thanks to a flood of data – socio-demographic, transactional, behavioral, etc. – and are facing unprecedented opportunity to gain insight into customers and prospects but only if they can harness the power of big data. This infographic from Neolane explores Big Data.
- In 2012 there was a projected 2.7 Zettabytes…that is 2.7 bytes followed by 21 zeroes!
- 354 billion corporate emails sent per day, 400 million tweets per day, 1 billion Facebook posts per day, 4.3 billion mobile subscribers, etc.