Marketing

Kim Kardashian’s Lessons In PR

Certainly no one should play with the sanctity of marriage, but PR professionals can take notes and maybe even conduct a case study of how Kim is able to stay in the news.

You might have heard that Kim Kardashian and Kris Humphries aka “Humpdashian” have split and filed for divorce prior to hitting the 100 day mark.  While I certainly not an expert in marital affairs, it does seem that Kim will do whatever she has to to stay in the limelight which is what any Public Relations Professional should strive for with their clients.  Certainly Kim might take a hit with her imaged, but only time will tell.  The reality is that she is in the news and people are constantly talking about her.  People want to know if she in fact her $10 Million dollar marriage was for love or if it was a business decision.

From her infamous tape she has been no stranger to drama and allowing the entire world to view, but what is missing from the analysis is how this PR has catapulted her business and image.  Certainly no one should play with the sanctity of marriage, but PR professionals can take notes and maybe even conduct a case study of how Kim is able to stay in the news.

Image: digitalart / FreeDigitalPhotos.net

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One Comment

  1. Think PR isn't important? Bill Gates said “if I was down to my last dollar, I'd spend it on public relations.” The Kardashians (especially Kim) have mastered PR.

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