Don’t Underprice Yourself

Determining the perfect price for your products and services can be difficult, but it will often make the difference between getting a client and losing a client. I’ve been in business for 29 years and I’ve seen it happen again and again: people underpricing themselves in the job market. Their thinking is that if they don’t ask for too much ...

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Keeping Your Business Secure (Book Review)

Book: Business Security: How to Protect Your Small Business Against Fraud, Debtors, Theft, Workplace Violence, and More Author: T.A. Brown Pages: 167 Twitter Review: Often an overlook aspect for business owners, this book offers simple practical ways for target. Review: Published in 2008, this is a book that provides information which  is still current.  Among the topics discussed and evaluated include monitoring employees ...

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Selling Water To A Whale (Book Review)

Book: Selling In Tough Times: Secrets To Selling When No One Is Buying Author: Tom Hopkins Pages: 205 Twitter Review: Due to the economy, this book provides good info on what ‘preneurs need…selling. Review: This book is very simple and easy to ready.  However what makes this book different is that it actually goes through the process and provides tips for ...

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How to choose which entity is right for you? C-corp, S-corp or the LLC?

So which business structure is right for you? Much will depend on how much formality you want. An LLC is great for businesses that want legal protection, but minimal formality — i.e. no exhaustive meeting minutes or addendum filings. It’s also the perfect structure for a start-up who will have foreign owners. An S Corporation is great for a small ...

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Finding The Right Candidate In An Organized, Efficient Way

The process of reviewing resumes, interviewing candidates, and hiring & on-boarding is time consuming. When searching for the proverbial needle in a haystack, keeping organized should be easier. Thankfully, there’s a light at the end of the tunnel. Due largely in part to the emergence of web-based Software as a Service (SaaS), organizations of any size and budget can tap ...

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How Entrepreneurs Can Overcome Fear of Failure

It is an exciting time to be an entrepreneur. So many individuals who have been laid off in the last few years are turning lemons into lemonade, embracing their dreams to work for themselves and actually taking the steps to start their own business. Some of the most successful businesses of the last century began during a recession. New entrepreneurs ...

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Entrepreneur’s Cookbook: How To Make A Leader

The Chief Executive Officer is the captain of the ship or the captain of his or her team.  While it might appear as if entrepreneurs just become leaders when they sign their paperwork and file their LLC, in reality it takes a lot to be a leader of a business and to be the person in charge.  Entrepreneurship is a ...

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Lessons in B2B Marketing to Retailers

Marketing your products to other businesses (B2B) requires a different approach to marketing your products to end-consumers (B2C).  Businesses differ from consumers in more than just the volume of product they will order.  While end-consumers look for a good deal, businesses look for a good relationship.   B2B and B2C originally referred to electronic commerce, they are now used to ...

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Relaxed Entrepreneurs

The nonstop hours and 24/7 mentality can begin to get to entrepreneurs.  Pursing your passion and trying to change the world can begin to become an extremely demanding experience.  Entrepreneurs can begin to slow down and get frustrated, but there is a way out for entrepreneurs.  There is a way that entrepreneurs can wind down so the hustle and bustle ...

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Entrepreneurs Should (Or Shouldn’t) Go To College

There has certainly been a shift towards how people view college education.  With the rising costs of education, there has been debate about the value of college education.  Should you skip college altogether? Look into online colleges?  For entrepreneurs that don’t necessarily need the “book knowledge” some question the importance or relevance of college. Q: Do aspiring entrepreneurs really need ...

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