Mid-Year Start-up/Small Business Checklist

Now that we’ve reached the mid-way point of 2011, it’s the perfect time to revisit the financial and tax end of your small business or startup! Too often, business owners wait until the end of the year to think about taxes, but if they take a closer look sooner in the year, they can reap the benefits for the current ...

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Finance without Fear: A Guide to Creating and Managing a Profitable Business (Book Review)

Title: Finance without Fear: A Guide to Creating and Managing a Profitable Business Authors: William S. Hettinger, Ph.D. and John Dolan-Heitlinger, MBA Pages: 312 Twitter Summary: Cash is king and Finance Without Fear breaks down the aspects of your businesses finances in simple and easy to understand terms. Summary: In business one of the most important aspects of a successful business is ...

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Google is the New Yellow Book! SEO Tips

Google is like the new Yellow Book.  If we want to try a new Thai restaurant, we Google it.  If we are looking for an affordable Guess bag or set of golf clubs, we Google it.  If we are looking for a dog grooming service, we Google it.  If we are looking for the perfect venue to throw a birthday ...

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Monetizing Your Platform Strategically – Go Beyond the Book

To be successful with a book today means that you have to leverage certain specific business concepts and leadership content in a transformative fashion. I looked over the strategies that our best and most financially successful authors and thought leaders adopted to build their platforms this past year. The book is just one component to success.  1) Target Your Media ...

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How Do You Pull A Struggling Company From The Grave?

Your business is on life support and you know that it is struggling.  Maybe you just started to look at the financials or you were embarrassed when you went to the bank.  What are tips that entrepreneurs can use to resuscitate and save their business from the entrepreneurial burial ground? Q: How Do You Pull A Struggling Company From The ...

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The Personal MBA: Master the Art of Business (Book Review)

Title: The Personal MBA: Master the Art of Business By: Josh Kaufman Pages: 416 Twitter Review: The author scoured hundreds of business books and created maybe the most comprehensive business book there is. A must read. Complete Review: This is quite possibly the most comprehensive business book there is. Perhaps the only book I’d recommend to all MBA students. The author, self ...

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Social Boom (Book Review)

Title: Social Boom! How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry, Save Your Butt, … and Grind Your Competition into the Dirt Author: Jeffrey Gitomer Pages: 192 Picking up the Social Boom readers might assume that this book couldn’t possibly teach you the foundation for how to build your social media ...

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How To Win (Book Review)

Title: The Winner’s Brain – 8 Strategies Great Minds Use to Achieve Success Authors: Jeff Brown, Mark Fenske and Liz Neporent Pages: 225 During a time when Charlie Sheen made the word winning popular, authors Jeff Brown, Mark Fenske and Liz Neporent take this concept a step further in their book. For entrepreneurs, this book provides 8 factors which successful ...

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Marketing In The Moment

Title: Marketing In The Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First Author: Michael Tasner Pages: 214 It’s interesting that this book is called Marketing In The Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First because it is is also getting you prepared for the Marketing needed for ...

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RESONATE: Present Visual Stories That Transform Audiences

Title: RESONATE: Present Visual Stories That Transform Audiences Author: Nancy Duarte This book goes into great detail on how to do business presentations and how to be powerful and succinct without the necessity of a PR company or professional assistance. It goes to great depth with a myriad of different examples on how to not only design the visual aspect of a ...

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