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How To

Google is the New Yellow Book! SEO Tips

Google is like the new Yellow Book.  If we want to try a new Thai restaurant, we Google it.  If we are looking for an affordable Guess bag or set of golf clubs, we Google it.  If we are looking for a dog grooming service, we Google it.  If we are looking for the perfect venue to throw a birthday ...

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Monetizing Your Platform Strategically – Go Beyond the Book

To be successful with a book today means that you have to leverage certain specific business concepts and leadership content in a transformative fashion. I looked over the strategies that our best and most financially successful authors and thought leaders adopted to build their platforms this past year. The book is just one component to success.  1) Target Your Media ...

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How Do You Pull A Struggling Company From The Grave?

Your business is on life support and you know that it is struggling.  Maybe you just started to look at the financials or you were embarrassed when you went to the bank.  What are tips that entrepreneurs can use to resuscitate and save their business from the entrepreneurial burial ground? Q: How Do You Pull A Struggling Company From The ...

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How To Win (Book Review)

Title: The Winner’s Brain – 8 Strategies Great Minds Use to Achieve Success Authors: Jeff Brown, Mark Fenske and Liz Neporent Pages: 225 During a time when Charlie Sheen made the word winning popular, authors Jeff Brown, Mark Fenske and Liz Neporent take this concept a step further in their book. For entrepreneurs, this book provides 8 factors which successful ...

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How To Really Grow Your Business On A Shoestring

So you own your own business – which means that you are busy all of the time, and most likely have a million things on your mind.  You probably could use some extra help, but your budget might not allow for you to hire any additional employees.  Maybe you are your only employee right now.  The good news is that ...

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Weekend Business Planning

Does your business suck the time, money and life right out of you? You can fix it.  You can change your business – and your life.  It is a matter of thinking new thoughts and taking aligned action.  But you better get going.  We are just too old to waste time. Put a business plan together…in a weekend. From Friday ...

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How To Model Your Business

Christians have a Bible, Muslims have a Quran and Entrepreneurs have BUSINESS MODEL GENERATION. This book creates a wonderful graphic of the different business platforms together with pros and cons of each.   This book is integral to learning the ins and outs of various business models, the positives and negatives and the distribution of cost expenditures and main sources ...

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How Do You Come Up With A Business Name? – Part 2

Entrepreneurs have a split second to make an impression. Literally that quick and it’s gone. Usually that opportunity comes when you hear the question “So what’s the name of your business?” It might be a new brand or a marketing plan, but we want to know how did you make that tough decision. Q: ENTREPRENEURS! HOW DID YOU COME UP ...

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How Do You Come Up With A Business Name? – Part 1

Entrepreneurs have a split second to make an impression. Literally that quick and it’s gone. Usually that opportunity comes when you hear the question “So what’s the name of your business?” It might be a new brand or a marketing plan, but we want to know how did you make that tough decision.  Q: ENTREPRENEURS! HOW DID YOU COME UP ...

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How Do You Stretch Your Money?

Things are tough right now. Entrepreneurs, we want to hear the things you do to save money for your business. How do you make a dollar out of 15 cents? Q: ENTREPRENEURS! HOW DO YOU STRETCH YOUR MONEY? 1. Re-invest in Advertising A: Input a small amount, however you manage to set aside, to pump back into the business for ...

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