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18 Tips on Business Plans Myths, Success, Long-Term Thinking & More [CEO Bookshelf]

You’ve heard you are what you eat, well we believe that you are what you read. Teach a CEO presents lessons from our bookshelf on how you can improve and grow your venture. We have taken gems or nuggets from our library and provide them for CEO’s, startups, entrepreneurs and business owners.

Long-Term Thinking

Leveraging Success

Business Plan

Misc.

CEO Bookshelf

Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy: The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail? Inspired by the CEO Academy, the annual off-the-record gathering of chief executive officers organized by the authors, Go Long reveals how some of the world’s most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth. In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.

Am I There Yet?: The Loop-de-loop, Zigzagging Journey to Adulthood: This on-point guide to growing up by Instagram sensation Mari Andrew captures the feelings and comical complexities of millennials and adulthood with essays and illustrations. In the journey toward adulthood, it is easy to find yourself treading the path of those who came before you; the path often appears straight and narrow, with a few bumps in the road and a little scenery to keep you inspired. But what if you don’t want to walk a worn path? What if you want to wander? What if there is no map to guide you through the detours life throws your way? From creating a home in a new city to understanding the link between a good hair dryer and good self-esteem to dealing with the depths of heartache and loss, these tales of the twentysomething document a road less traveled—a road that sometimes is just the way you’re meant to go.

6 Secrets to Leveraging Success: A Guide for Entrepreneurs, Family Offices, and Their Trusted Advisors: As an actuarial analyst for some of the largest companies in the world and as a CERTIFIED FINANCIAL PLANNER Professional, Christopher Jarvis gained critical insights into the successful operations of hundreds, if not thousands, of businesses and professional practices. He has been solving complex business, investment, and insurance concerns for his clients for more than twenty years.

Burn the Business Plan: What Great Entrepreneurs Really Do: Business schools teach that the most important prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm in Burn the Business Plan, who for a decade headed the most important foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Google are just a few of the companies that began without one. Schramm explains that the importance of a business plan is only one of the many misconceptions about starting a company. Another is the myth of the kid genius—that all entrepreneurs are young software prodigies. In fact, the average entrepreneur is thirty-nine years old and has worked in corporate America for at least a decade. Schramm discusses why people with work experience in corporate America have an advantage as entrepreneurs. For one thing, they often have important contacts in the business world who may be customers for their new service or product. For another, they often have the opportunity to strategize with knowledgeable people and get valuable advice. Burn the Business Plan tells stories of successful entrepreneurs in a variety of fields. It shows how knowledge, passion, determination, and a willingness to experiment and innovate are vastly more important than financial skill. This is an important, motivating look at true success that dispels the myths and offers invaluable real-world advice on how to achieve your dreams.

Big Is Beautiful: Debunking the Myth of Small Business (MIT Press): Why small business is not the basis of American prosperity, not the foundation of American democracy, and not the champion of job creation. In this provocative book, Robert Atkinson and Michael Lind argue that small business is not, as is widely claimed, the basis of American prosperity. Small business is not responsible for most of the country's job creation and innovation. American democracy does not depend on the existence of brave bands of self-employed citizens. Small businesses are not systematically discriminated against by government policy makers. Rather, Atkinson and Lind argue, small businesses are not the font of jobs, because most small businesses fail. The only kind of small firm that contributes to technological innovation is the technological start-up, and its success depends on scaling up. The idea that self-employed citizens are the foundation of democracy is a relic of Jeffersonian dreams of an agrarian society. And governments, motivated by a confused mix of populist and free market ideology, in fact go out of their way to promote small business. Every modern president has sung the praises of small business, and every modern president, according to Atkinson and Lind, has been wrong. Pointing to the advantages of scale for job creation, productivity, innovation, and virtually all other economic benefits, Atkinson and Lind argue for a “size neutral” policy approach in both the United States and around the world that would encourage growth rather than enshrine an anachronism. If we overthrow the “small is beautiful” ideology, we will be able to recognize large firms as the engines of progress and prosperity that they are.

Life & Debt: A Fresh Approach to Achieving Financial WellnessLife & Debt is not your typical “get debt free” book…It’s about learning to love and embrace your debt because in today’s world, it is practically impossible to be debt free. Life & Debt is not about teaching life without debt, or to be free of debt, but learning to live with debt and embracing it to the extent that you manage it and take on debt that makes sense for your life. “Life & Debt is a terrific book for people who are tired of living paycheck-to-paycheck because of their debt.”Whether you are recovering from past debt, trying to keep from getting into more debt, or going through a life transition (marriage, divorce, retirement), the lessons in this book explain in simple terms how to properly manage your debt. From nearly two decades of experience in the industry, leading debt authority Leslie Tayne has finally written the ultimate real-world guide for anyone with debt.

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