When big name brands redesign their logos, the world takes notice because it means that something about our shared culture has changed—it reminds us that the world is changing around us. That can be a scary thing for people, so when popular brands successfully create a great new logo, we sit up and take notice … and when they fail, we notice it even more. Take a look at the infographic below for tips on how to redesign your logo the right way.
This infographic is courtesy of CompanyFolders.