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Tag Archives: marketing

How B2B Businesses Are Tackling Social Media In 2014 [INFOGRAPHIC]

This infographic from Real Business Rescue explores how B2B Businesses are tackling social media in 2014. Interesting findings include the leap of LinkedIn to become the preferred social network for B2B marketers and that B2B marketers also hope to increase their social media marketing spend.

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Microsoft’s Marketing and Diminishing Returns [Infographic]

There can be no doubt that Microsoft has a masterful ability to create a spectacle. Their marketing efforts are surpassed by few, if any, in the software industry, and their penchant for pouring more and more money into their marketing campaigns seems to grow with every new major software release. As you will see from the infographic below, provided by ...

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Featured Post: 5 New Law Firm Marketing Trends for 2014

It’s 2014 and it’s time to update the way you market your law firm. The tried and true methods may continue to work, but in order for your firm to stand out this year, you’ll want to employ some new strategies. Greet the new year with these new marketing techniques and help your firm stand firm against the competition. 1. ...

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25 Business Tips for Entrepreneurs, Startups and Business Owners [Entrepreneur’s Bookshelf]

You’ve heard you are what you eat, well we believe that you are what you read. We receive hundreds of books to read to help out entrepreneurs and business owners but more than just offering a chance to hear about a book we believe we want you to walk away with some wisdom just like we did from reading these ...

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26 Business Tips from The Entrepreneur’s Bookshelf to Support Your Business

You’ve heard you are what you eat, well we believe that you are what you read. We receive hundreds of books to read to help out entrepreneurs and business owners but more than just offering a chance to hear about a book we believe we want you to walk away with some wisdom just like we did from reading these ...

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Consumer and Small Business Perception Survey [INFOGRAPHIC]

How consumers and customers view your business is very important and this inofgraphic courtesy of Web.com surveyed customers and consumers to determine the perception the customers and businesses have on businesses and how they can leverage the internet (a missed opportunity) to grow sales, build customer loyalty and cement relationships.

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Entrepreneurs Bookshelf–Small Biz Books to Add to Your Library

You’ve heard you are what you eat, well we believe that you are what you read. Teach a CEO presents lessons from our bookshelf on how you can improve and grow your venture. We have taken nuggets from our library and provide them for entrepreneurs and business owners. Be Exceptional “You must be the exception to the rule. Seek out new frontiers. ...

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Business Plan 101: The Marketing Strategy

This part of the business plan is also known as the marketing strategy and explains the plan for your business’ marketing efforts and activities. This section will also describe who your customers are and how you will reach them to tell them about your products and services. In addition to an explanation of your products and services, this section will ...

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Lessons in B2B Marketing to Retailers

Marketing your products to other businesses (B2B) requires a different approach to marketing your products to end-consumers (B2C).  Businesses differ from consumers in more than just the volume of product they will order.  While end-consumers look for a good deal, businesses look for a good relationship.   B2B and B2C originally referred to electronic commerce, they are now used to ...

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Social Boom (Book Review)

Title: Social Boom! How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry, Save Your Butt, … and Grind Your Competition into the Dirt Author: Jeffrey Gitomer Pages: 192 Picking up the Social Boom readers might assume that this book couldn’t possibly teach you the foundation for how to build your social media ...

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