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Marketing

Kim Kardashian’s Lessons In PR

Certainly no one should play with the sanctity of marriage, but PR professionals can take notes and maybe even conduct a case study of how Kim is able to stay in the news. You might have heard that Kim Kardashian and Kris Humphries aka “Humpdashian” have split and filed for divorce prior to hitting the 100 day mark.  While I ...

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Be Bold

Fortune favors the bold. Be bold when others are scared. A ship is safe in harbor, but that’s not what ships are build for. By definition bold means “beyond the usual limits of conventional thought or action; imaginative.” And that is exactly what we need. During these difficult economic times, that is usually the last thing that entrepreneurs and business ...

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The Ant Learns the Impact of Social Media

In a field one summer’s day the Grasshopper was relaxing with his feet up. In his lap was his laptop and whenever his phone went off he would pick it up while he responded to his Tweet or Facebook comment. The Ant passed by with his large briefcase hoping to knock on doors and visit local businesses. “Sorry, can’t speak ...

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Is Your Business Growing? (Book Review)

Book: Growth or Bust: Proven Turnaround Strategies to Grow Your Business Author: Mark Faust Pages: 222 pages Twitter Review: If your business isn’t booming, @MarkFaustSr provides some “seeds” and nurturing so that your business can start. Review: Some businesses grow, but most don’t.  Talking to any entrepreneur or business owner, they would rather be in the former instead of the latter.  While this book ...

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Driving Sales With Email Marketing: It’s All About The Relationship

There’s a direct correlation between relationships and sales. When your clients trust you, they’re more loyal. When they’re loyal, they buy from you. Loyal customers are supportive customers. Email marketing drives sales through relationships in the inbox. Your email campaign builds connections with new subscribers and retains the trust and loyalty of current ones. Boost your sales by getting friendly ...

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Lessons in B2B Marketing to Retailers

Marketing your products to other businesses (B2B) requires a different approach to marketing your products to end-consumers (B2C).  Businesses differ from consumers in more than just the volume of product they will order.  While end-consumers look for a good deal, businesses look for a good relationship.   B2B and B2C originally referred to electronic commerce, they are now used to ...

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Monetizing Your Platform Strategically – Go Beyond the Book

To be successful with a book today means that you have to leverage certain specific business concepts and leadership content in a transformative fashion. I looked over the strategies that our best and most financially successful authors and thought leaders adopted to build their platforms this past year. The book is just one component to success.  1) Target Your Media ...

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Social Boom (Book Review)

Title: Social Boom! How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry, Save Your Butt, … and Grind Your Competition into the Dirt Author: Jeffrey Gitomer Pages: 192 Picking up the Social Boom readers might assume that this book couldn’t possibly teach you the foundation for how to build your social media ...

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Marketing In The Moment

Title: Marketing In The Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First Author: Michael Tasner Pages: 214 It’s interesting that this book is called Marketing In The Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First because it is is also getting you prepared for the Marketing needed for ...

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RESONATE: Present Visual Stories That Transform Audiences

Title: RESONATE: Present Visual Stories That Transform Audiences Author: Nancy Duarte This book goes into great detail on how to do business presentations and how to be powerful and succinct without the necessity of a PR company or professional assistance. It goes to great depth with a myriad of different examples on how to not only design the visual aspect of a ...

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