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Entrepreneurs Bookshelf–Small Biz Books to Add to Your Library

You’ve heard you are what you eat, well we believe that you are what you read. Teach a CEO presents lessons from our bookshelf on how you can improve and grow your venture. We have taken nuggets from our library and provide them for entrepreneurs and business owners. Be Exceptional “You must be the exception to the rule. Seek out new frontiers. ...

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Business Plan 101: The Marketing Strategy

This part of the business plan is also known as the marketing strategy and explains the plan for your business’ marketing efforts and activities. This section will also describe who your customers are and how you will reach them to tell them about your products and services. In addition to an explanation of your products and services, this section will ...

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How to Use the New Facebook Timeline for Business

As of March 30, 2012 all personal and business Facebook Pages switched to the new Facebook Timeline.  Because of the significant changes, you may feel overwhelmed, confused or frustrated, but have an open mind to the new look and functionality because its features are really great to tell your business story.   Below is a description of each feature with tips ...

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Entrepreneurship Is Not As Risky As You Thought: Book Review – School for Startups

Book School for Startups: The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less Authors’ Biographies Jim Beach is a serial entrepreneur, director of education at The Entrepreneur School, and founder of International Entrepreneurship. Chris Hanks is an entrepreneur and lecturer at the University of Georgia, where he teaches entrepreneurship at the Terry College of Business. David ...

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Kim Kardashian’s Lessons In PR

Certainly no one should play with the sanctity of marriage, but PR professionals can take notes and maybe even conduct a case study of how Kim is able to stay in the news. You might have heard that Kim Kardashian and Kris Humphries aka “Humpdashian” have split and filed for divorce prior to hitting the 100 day mark.  While I ...

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Be Bold

Fortune favors the bold. Be bold when others are scared. A ship is safe in harbor, but that’s not what ships are build for. By definition bold means “beyond the usual limits of conventional thought or action; imaginative.” And that is exactly what we need. During these difficult economic times, that is usually the last thing that entrepreneurs and business ...

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The Ant Learns the Impact of Social Media

In a field one summer’s day the Grasshopper was relaxing with his feet up. In his lap was his laptop and whenever his phone went off he would pick it up while he responded to his Tweet or Facebook comment. The Ant passed by with his large briefcase hoping to knock on doors and visit local businesses. “Sorry, can’t speak ...

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Is Your Business Growing? (Book Review)

Book: Growth or Bust: Proven Turnaround Strategies to Grow Your Business Author: Mark Faust Pages: 222 pages Twitter Review: If your business isn’t booming, @MarkFaustSr provides some “seeds” and nurturing so that your business can start. Review: Some businesses grow, but most don’t.  Talking to any entrepreneur or business owner, they would rather be in the former instead of the latter.  While this book ...

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Driving Sales With Email Marketing: It’s All About The Relationship

There’s a direct correlation between relationships and sales. When your clients trust you, they’re more loyal. When they’re loyal, they buy from you. Loyal customers are supportive customers. Email marketing drives sales through relationships in the inbox. Your email campaign builds connections with new subscribers and retains the trust and loyalty of current ones. Boost your sales by getting friendly ...

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Lessons in B2B Marketing to Retailers

Marketing your products to other businesses (B2B) requires a different approach to marketing your products to end-consumers (B2C).  Businesses differ from consumers in more than just the volume of product they will order.  While end-consumers look for a good deal, businesses look for a good relationship.   B2B and B2C originally referred to electronic commerce, they are now used to ...

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