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Know Your Revenue & Expenses

The Ant and the Bee watched as the Flamingo closed her doors for business. “I thought she was doing so well” uttered the Ant. “So did I” buzzed the Bee. The Flamingo had customer after customer that came to her restaurant. Even as the Flamingo packed up her stuff, customers still came to the door shocked to hear the news.

While every animal looked on the wise Owl understood exactly what happened. “It wasn’t sustainable” the Owl said plainly, “Flamingo spent more than she made and at some point she couldn’t pay her creditors.”

Owl turned to his friends, Ant and Bee and simply said “Know your revenue and your expenses.”

Lesson:  While you’re running your business and generating revenue, pay attention to how much you are spending to acquire each customer and your overall expenses.

This post is from the feature What if Aesop Owned A Business providing entrepreneurial lessons and tips to entrepreneurs and business owners as Aesop would.

Image: FreeDigitalPhotos.net

About Gresham Harkless Jr.

Profile photo of Gresham Harkless Jr.
Gresham Harkless is a Media Consultant for Blue 16 Media and the Blogger-in-Chief for CEO Blog Nation. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.
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